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 ESG - Carbon Management CompanyLinkedIn Articles An ongoing project for articles that educate and inform regarding Biochar, and how it benefits the environment, farmers and farming. and ESG investors via Carbon Credits. |  ESG - Consulting BusinessBrand DNA + About Story + Website Content This client, based in Toronto, needed everything for his new ESG consulting business that focuses on organizations that want to change their employees behaviors and be more eco-friendly. It was a great success. |  Luxury Marketing & Event Creative AgencyBrand DNA + Brand Story + Website Content This luxury agency based in Dubai works with high-profile clients worldwide. First, I created the Brand DNA elements, then the Brand Story. Then I wrote and designed the website content, including service details, CTA buttons, layout recommendations, and more. It was a very detailed project and one I consider to be a top creative project. It was fun, challenging, and exciting for all of us. |
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 Luxury Alexandrite Fine JewelryBrand DNA + Brand Story This fine jewelry client wanted a brand story that conjured up the romance of the gemstone Alexandrite. First, I created their Brand DNA and then I wrote the Brand Story. They love it. |  Wellness - Supplements for WomenBrand DNA + Product Descriptions + About + Ingredients List I started this project by updating the Brand DNA and About story. From there, I created shorter. more concise product descriptions rewritten for every product so she could do effective ads. I created a template for the format, and then the content. Sharing the benefits of each ingredient resulted in a detailed list she can share with her customers. I also made website recommendations for improvement. Project is ongoing. |  Luxury Interior DesignerBrand DNA + About Story + Project Pages + Welcome Guide First, I created her Brand DNA and About Story. From there, I wrote some new compelling Project Descriptions while creating a significant Welcome Guide for her luxury clients and prospects. |
 New Luxury Swim & Resort Wear CompanyBrand DNA + About Story + Product Descriptions + Website Content + Consulting This is a new luxury swim and resort wear brand in Europe. I created most of the content on their website including everything (and more) listed above. They love it |  Children's Indie Publisher & AuthorWebsite Content + Brand DNA + Brand Story This was an extensive project for a Black-owned children's book publisher, Author and Illustrator. Starting with Brand DNA then leading to a whole new website design with copy and images. The goal was a higher converting website, clear messaging and an easier buying experience. Mission accomplished. |  Luxury Magazine - Beverly HillsCulinary Article This new national luxury publication asked me to write about a unique cuisine. I chose West African Cuisine because it's interesting and different. With some research, I interviewed the Chefs in this article as well as added more information about unique spices and cooking tools. I also sourced the photos. The magazine loved it and it is published in the Nov/Dec 2021 issue both print and digital. |
 Fine Jewelry DesignerBrand Story + Brand DNA elements This new luxury Designer of fine jewelry needed a Brand Story. Her journey is unique, and her designs are exquisite so we wanted a sophisticated and elegant feeling. As I created her story, I also I created her tagline, mission and vision statements. She loved it. |  Aston Martin SuperleggeraProduct Launch + Direct Mail + Email One of several Campaigns created for Aston Martin DBS Superleggera Launch - 2019. This Campaign was a multichannel + live launch event directed at Aston Martin Owners and prospects. Over 100 highly targeted clients and prospects attended the event. |  Estate LawyerBrand DNA + About + Landing Pages My client, an Estate Lawyer, is launching three products for her law business. First I created the Brand DNA and About, then Landing Pages for all three products. Along the way, I offered consulting regarding advertising and marketing using the materials created. |
 Luxury Interior DesignerBrand Strategy + Brand DNA + Brand Story The namesake of this company wanted content and strategy for a new service her business will offer in 2023. I created two choices for a Landing Page with CTA's, refreshed the Brand DNA and created a new compelling Brand Story. During the creative process, I shared strategies in regards to the launch that would ensure more success. Changes are not live yet. |  New Interior Painting BusinessBrand DNA + Brand Story + Website Content Creation + Business Name The client is creating a new business and needed everything, including the name. I created all the Brand DNA elements, Brand Story, and created all of the content and designs including headers, sub-headers, images, service descriptions, CTA buttons and more. It just went up and the client absolutely loves it. |  Luxury Fitness Brand FranchiseBrand DNA + Brand Story + Brand Style Guide This luxury fitness brand was on the verge of growing exponentially and needed their branding created to share with current and future stakeholders - luxury style. First, I created their Brand DNA, then wrote the Brand Story. From there, I wrote and designed the layout all of the content for the Brand Style Guide and project managed the Graphics Person. They had immediate success. |
 Luxury Magazine - Beverly HillsTravel Article This new luxury publication from Beverly Hills asked me to choose a topic for their Travel section. Having just been to Jackson Hole, and enamored by these Spirit Totems created by Jazz Artist Herb Albert, I knew this was it. I took the near-perfect sunset photo while I was there which they used as the main image. This article is in digital format as part of their online blog. It was published January 9, 2022. They loved it because it's such a unique place, and topic. |  Aston Martin Vantage - Marketing CampaignPromotion + Targeted Direct Mail Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from this one conquest campaign. |  Pharma Tech - Animal HealthPrint Ads I created a series of print ads and covers for exotic and large animals. This is also part of an ongoing rebranding project. |
 Luxury Swiss Watch Company - Blog, "Going Green"Blog The client asked for a blog about green watch trends in the industry. After doing some research, I included references and links to other brands, people and articles related to this trend. I sourced the images and included a watch of their own with a link for purchase. He loved it. |  Luxury Interior DesignerWelcome Guide for Future Clients This client wanted a Welcome Guide, luxury style, created for potential clients to show them the scope of her work and professionalism. Using images from her vast portfolio, and the Brand DNA elements I created, I set the tone for the scope of any project while also providing insight into her and her team. I also wrote project descriptions to entice clients to consider new projects. |  Startup - EV Charging StationBrand Positioning Story This eco client was seeking a Brand Positioning Story. Having worked with EV companies in the past, I am somewhat familiar with the industry. While not available for public consumption, I am sharing to show experience in this industry. The client was very pleased with the result. |
 Startup - Prop TechWebsite Content + Brand DNA + Brand Story + LI Business Page Gearing up for Series A, this company needed everything. I designed this new proprietary shape which the graphics team executed. They were very happy with the deliverables and secured millions in Series A funding. Mission accomplished. |  Luxury Airbnb - AustraliaThree Headers & Three About This international client asked me to create three new Headers with matching About descriptions for A/B testing. The goal is to capture more off-season rentals. By researching the Australian vacation rental market, I was able to use words that are important to her target audience. During the project I also gave her more tips for rental success. She loves it. Excerpts available upon request. |  International Luxury Cruise LineNaming Conventions for Product Launch The multibillion-dollar cruise line was seeking innovative and elegant category names for Ship Cabins for a new Luxury Cruise Line. Extensive research was required to capture the right mood and vibe. I signed an NDA, but the President of this multibillion-dollar company was very happy. |
 Swimwear CompanyBrand DNA + About Story + Product Descriptions This Client was doing a brand refresh for her global swimwear brand. She needed Brand DNA, an About Story featuring her as the Designer followed by product descriptions designed to entice. She loved it. |  Startup - Prop TechBrand Style Guide for Series A I created and wrote the content for this Brand Style Guide. The goal of this Tech startup was to have the "WOW" factor as they headed for Series A. Elements included: Brand Pillars, Value Propositions, Proprietary Shape (I designed), Mission, Vision, Ethos, Tagline, plus image sourcing, and more. This Style Guide helped them secure millions in Series A funding. Excerpts available upon request. |  New Bodycare Company - Ocean-themedBrand Story + Tagline + Package Details This new company is creating bodycare created from ocean elements. Created by two surfers, the idea was born waiting for the next wave. They haven't launched yet, but happy to share excerpts of their story. |
 Luxury Swiss Watch Company - Romance HeaderRomance Header The client wanted a Romance Header that described the essence of Turin, Italy, which was the inspiration for this latest watch collection by the world-famous watch company Gevril. |  Luxury Swiss Watch Company - BlogThe Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result. |  AI Tech Startup B2B - Website ContentThis project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA. |
 Men's Luxury Cannibas StartupBranding Strategy + Style Guide + Brand DNA This men's luxury health and wellness startup has a very defined niche for their organic cannibas supplements. We are in the midst of the project. I signed an NDA. |  Luxury Swiss Watch Company - BlogThe Client wanted a blog about the impact of the digital age on the wearing of a wristwatch. I created this blog called "The Essence of Style in the Digital Age" which discusses how timeless heritage brands and style influence the appeal of a wristwatch. I provided the photos, some of which are my own. It was published digitally. |  New Crypto + Tech RapperBrand DNA + Brand Consultant I developed some Brand DNA elements while consulting on brand strategy for this startup musician in a very specific niche. Photography by Brayhan Alvarado |
 Digital Luxury Jewelry Repair Service - BlogThis tech startup wanted some blogs that informed and explained their services to their users prospects and investors. I included SEO to create a luxe educational vibe for their new brand voice. They loved it. I went on to create some Brand DNA elements to get them started. |  Luxury Villa, Airbnb Sardinia, ItalyThree Headers & Three About The Owner of this luxury Villa wanted three compelling About stories with Headers to help with more conversions for her amazing property on the island of Sardinia in Italy. After sharing extra tips and suggesting a property name change, she was very happy with the results. Excerpts available upon request. |  Luxury Jewelry Retailer - Marketing CampaignThis Heritage Brand asked for new marketing campaigns for Engagement Rings to boost sales. Based on past successes and failures, combined with creativity and research, I created five Campaigns. They were very happy with the deliverables and are working on integrating my concepts into their marketing plan. The information is private so I am unable to share. |
 Fashion App - Landing PageThis international client from Dubai has created a new app for fashion lovers. While she has two markets, both fashion designers and fashion lovers, she needed a Landing Page that addresses both audiences and captured her brand voice. After creating her Brand DNA, we collaborated on the brand story. I also wrote content for Instastories and Instagram bio. She loves it. |  Brazilian Fashion Designer & RetailerBrand Story + Brand DNA Ruby has a wonderful story to share about her journey to becoming an e-commerce and brick and mortar retailer of Brazilian fashion. I wrote her Brand Story and then created her Brand DNA elements such as Tagline, Mission, Vision, and Core Values for Rubeauty. She loves everything. |  Swimwear Brand, Costa RicaProduct Descriptions I wrote product descriptions designed to entice. Generally the target market is men so these were written as short and sweet. This is just one example. |
 Luxury Jewelry DesignerBrand Story + Brand DNA This international client wanted a Brand Story, Mission Statement, Tagline and SEO Meta description for this luxury jewelry company based in Dubai. By using my "13 Principles of Brand DNA™", I was able to identify her message and create the right story and content for her brand. She loved it. |  Hi-Tech MachineryConsultation for Rebranding Strategy B2B This client needed a detailed consultation on the best way to announce their new company name that coincides with an important new product launch for a rebrand. During our strategy calls, I also helped them create new Brand DNA elements that mirror their new direction. The product and new name have not been announced. They were very pleased with my research, ideas and timeline. |  Luxury Airbnb - Beach PropertyThree Headers & Three About This client has a fabulous property minutes from the beach with spectacular sunset views - except no one knew it! I created three Headers and About for A/B testing that shared more about what they offer. I also named the property + provided numerous helpful tips to help her get more Guests. She was very happy with the results. Excerpts available upon request. |
 Brazilian Fashion Designer & RetailerTagline I created the Brand DNA for this new Brazilian Designer including this tagline. She positions her company to be about how choosing the right clothes helps you feel more empowered and confident. Ultimately, it's about you feeling beautiful. They love it. |  AI Tech B2B - Boilerplate + TaglineThis project was for an international B2B high tech company to create a new tagline and a boilerplate. The goal was to incorporate the voice of the Founder while still incorporating the ethos of the company. I was a Ghostwriter and signed an NDA. |  Brand DNA Blog for Thought Leader PositioningOne of several blogs I have written to position myself as a Thought Leader for branding. I created the "13 Principles of Brand DNA™" with a matching webinar. I am currently writing a book - this is Chapter 4. Every client gets my Brand DNA worksheet which helps me take a muddled vision and make it crystal clear. |
 Dessert - Luxury Magazine BlogThe Publisher wanted a summer dessert article different than just a recipe for this luxury magazine based in Beverly Hills. As a slant, I interviewed NOOM to get their perspective on desserts and increase traffic to the HVV website. I created the recipe, did the interviews, and provided one of the photos. |  Women's Brazilian Fashion - Online StoreProduct Descriptions - D2C A positive message from stunning stilettos? Yes, please! You will feel your most gorgeous self every time you wear these shimmering pink and green strappy sandals! Accented with leather butterflies, a symbol of transformation (you got this!), and purity, you will feel oh-so-amazing every time you put them on. 100% Leather. Made in Brazil. |  Luxury Swiss Watch Company - BlogThe Client asked for a blog that was persuasive, but luxury-focused. For this blog, I initiated writing "Top 5 Reasons Why a Watch is a Timeless Accessory". I did research, sourced and created my own photos to enhance the content, and added SEO. The objective for the piece was to be about the Watch Industry as a whole while still softly mentioning Gevril. It was published digitally. |
 Airbnb - Headers & AboutThe Host of this Airbnb asked for three new Headers and Abouts to do A/B testing with a goal of higher conversions. By researching her market, the area and listening to what her customers favored, I created new profiles using a storytelling style. I also named the property as well as provided many helpful ideas to help her personalize the Guest experience. Excerpts available upon request. |
WHAT CLIENTS SAY
BRAND DNA + BRAND STORY
LUXURY RETAIL BRAND
STARTUP
B2C + D2C
EUROPE
Keverne was a great help developing our brand voice, fine tuning our mission and vision and find our core values through her 13 step brand DNA program. She knows what she is talking about and has
the experience to back it all up.
NAMING CONVENTIONS
PRODUCT LAUNCH
LUXURY INTERNATIONAL
CRUISE LINE
B2C
USA
I would highly recommend
Keverne for any type of freelancing work! We were extremely satisfied not only with the final result but throughout the whole
entire project.
BRAND DNA + BRAND STORY
+ WEBSITE CONTENT
CHILDREN'S BOOK AUTHOR,
PUBLISHER & ARTIST
B2C
USA
Had an amazing experience working with Keverne in developing my Brand DNA as well as additional copy for my site. I love the fact that she dedicates time to research
not only my business,
but also my industry.
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