PORTFOLIO

FREELANCE LUXURY CONTENT CREATOR & COPYWRITER

Luxury Magazine Article - West African Cuisine

Luxury Magazine Article - West African Cuisine

This new national luxury publication asked me to write about a unique cuisine. I chose West African Cuisine because it's interesting and different. With some research, I interviewed the Chefs in this article as well as added more information about unique spices and cooking tools. I also sourced the photos. The magazine loved it and it is published in the Nov/Dec 2021 issue both print and digital.

Luxury Swiss Watch Company - Romance Header

Luxury Swiss Watch Company - Romance Header

The client wanted a Romance Header that described the essence of Turin, Italy which was the inspiration for this latest watch collection by this world-famous watch company Gevril.

AI Tech Startup B2B - Website Content

AI Tech Startup B2B - Website Content

This project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA.

Swimwear Company - Brand Story

Swimwear Company - Brand Story

This Client is doing a brand refresh and needed a new Brand Story that featured her as the Designer. By asking questions and doing research, I was able to write a story that takes you on her journey as a young girl sewing her own clothes, traveling the world and then creating sexy swimwear shipping to tens of thousands of customers worldwide.

Aston Martin Superleggera - Product Launch

Aston Martin Superleggera - Product Launch

One of several Campaigns created for Aston Martin DBS Superleggera Launch - 2019. This Campaign was multichannel + live Launch Event directed at Aston Martin Owners and prospects. Over 100 clients and prospects attended the Event. Developed and managed multichannel content and live event.

Luxury Cruise Line - Product Launch, Naming Conventions

Luxury Cruise Line - Product Launch, Naming Conventions

The Client was seeking innovative and elegant category names for Ship Cabins on a new Luxury Cruise Line. Extensive research was required to capture the right mood and vibe. I signed an NDA, but the President of this multibillion dollar company was very happy.

AI Tech B2B - Boilerplate + Tagline

AI Tech B2B - Boilerplate + Tagline

This project was for an international B2B high tech company to create a new tagline and a boilerplate. The goal was to incorporate the voice of the Founder while still incorporating the ethos of the company. I was a Ghostwriter and signed an NDA.

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client wanted a blog about the impact of the digital age on the wearing of a wristwatch. I created this blog called "The Essence of Style in the Digital Age" which discusses how timeless heritage brands and style influence the appeal of a wristwatch. I provided the photos, some of which are my own. The CEO loved it.

Luxury Jewelry Designer - Brand Story

Luxury Jewelry Designer - Brand Story

I was asked to create a Brand Story, Mission Statement, Tagline and SEO Web description for this luxury jewelry company based in Dubai. By using my "13 Principles of Brand DNA™", I was able to identify her message and create the right story and content for her brand.

Aston Martin Vantage - Marketing Campaign

Aston Martin Vantage - Marketing Campaign

Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from this one conquest campaign.

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result.

LinkedIn - Personal + Business Pages

LinkedIn - Personal + Business Pages

Commercial Photographer Bob Adler has been in business for over 30 years and is well-known in Silicon Valley, but he had never shared his incredibly moving personal story of why he became a Photographer. I rewrote and edited this story and then revamped his LI page. I also created the company page for his other business, PixOasis.

Luxury Jewelry Retailer - Marketing Campaign

Luxury Jewelry Retailer - Marketing Campaign

This Heritage Brand asked for new marketing campaigns for Engagement Rings to boost sales. Based on past successes and failures, combined with creativity and research, I created five Campaigns. They were very happy with the deliverables and are working on integrating my concepts into their marketing plan. The information is private so I am unable to share.

Spiritual YouTube Channel - About Page

Spiritual YouTube Channel - About Page

I created, developed and wrote the video titles, descriptions and About page with SEO for this new spiritual and personal growth channel, My Creator Soul. This channel is targeting people who are seeking answers, law of attraction and manifestation, guided sleep meditations for healing, anxiety, stress and more.

National Art Retailer - Taglines & Subject Lines

National Art Retailer - Taglines & Subject Lines

I was tasked with creating taglines and subject lines to revamp the company brand. I separated into three categories and created more than was asked. The Client is using many of my creations on their website and marketing materials. I signed an NDA so am unable to share.

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client asked for a blog that was persuasive, but luxury-focused. For this blog, I initiated writing "Top 5 Reasons Why a Watch is a Timeless Accessory". I did research, sourced and created my own photos to enhance the content, and added SEO. The objective for the piece was to be about the Watch Industry as a whole while still softly mentioning Gevril. The CEO of the company was very happy.

Commercial Outdoor Furniture - Blog

Commercial Outdoor Furniture - Blog

The client wanted a blog that spoke about the exponential increase in bicycling since the global pandemic, while citing the solutions they offer for bike parking in parks, city streets and commercial corridors. Extensive research was required to include other articles as well as highlight specific products that they manufacture. This blog is targeted to municipalities, government and business owners.

Brand DNA - Blog, Thought Leader Positioning

Brand DNA - Blog, Thought Leader Positioning

I wrote to strengthen my role as a Thought Leader for branding. I have created the "13 Principles of Brand DNA™", a webinar, and added it to my book being released in 2022. Every client gets my Brand DNA worksheet which helps create a crystal clear vision for any business.

Luxury Mattress Company - About Us

Luxury Mattress Company - About Us

This Heritage Brand asked for an updated 'About Us' page for their website. They provided an extensive Brief and I created content to their specifications while adding their core values.

Frozen Food - Taglines

Frozen Food - Taglines

This up and coming frozen food company was looking for taglines that showcased their unique product but also reflected their fun, yet edgy vibe. As a tagline specialist, I created over 70 choices, categorized by topic. The unused taglines can be recycled as content soundbites. I am not at liberty to share, but the owner was very happy with the deliverables.

Luxury Kitchen Cabinet Manufacturer - About Us

Luxury Kitchen Cabinet Manufacturer - About Us

The CEO of this luxury manufacturer wanted a new About Us page that reflected their can-do attitude and willingness to custom design anything for their clients as well as feature their supply chain. He was very happy with the final version. I signed an NDA so I am unable to share.

How to Buy Outdoor Commercial Furniture - Blog

How to Buy Outdoor Commercial Furniture - Blog

The client was seeking a blog that shared the components that commercial businesses and municipalities need to consider before purchasing. I also included pet-friendly products and planters to soften it up as well as the importance of outdoor seating and dining areas because of Covid protocols.

Luxury Magazine - Dining Trends Article

Luxury Magazine - Dining Trends Article

I was asked to write, research and interview for an article about dining trends. This is for the new Beverly Hills-based magazine, Hills, Valleys and Views to be published soon.

Creative Agency - Home Page

Creative Agency - Home Page

I developed and wrote the content for KardZee Creative Agency home page. The target is business owners who need help with marketing.

Luxury Magazine - Online Food Blog

Luxury Magazine - Online Food Blog

The Publisher wanted a summer dessert for this luxury magazine based in Beverly Hills. As a slant to a normal dessert article, I interviewed NOOM to get their perspective on desserts as well as increase traffic to the HVV website. I created the recipe and photos for this blog.

Product Descriptions - Samples

Product Descriptions - Samples

I wrote successful product descriptions for my Gallery website for several years. These are a sampling of how I can write your product descriptions. They include SEO plus a compelling reason to make a purchase.

Heritage Brands - Blog, Thought Leader Positioning

Heritage Brands - Blog, Thought Leader Positioning

I wrote this blog to position myself as a Thought Leader in my niche. Once published, it immediately led to two projects with legacy companies. This writing style is professional and informational.

Marble Surface

WHAT CLIENTS SAY

PRODUCT DESCRIPTIONS
LUXURY HOME
FURNISHINGS

USA

 

Keverne knows the

high-end decor space and what the premium consumer

is looking for.  

She's high energy

and engaged.

We were happy with her work.

NAMING CONVENTIONS
PRODUCT LAUNCH
LUXURY INTERNATIONAL
CRUISE LINE
USA

I would highly recommend Keverne for any type of freelancing work!  We were extremely satisfied not only with the final result but throughout the whole entire project.

TAGLINES + HEADERS
NATIONAL ART
RETAIL CHAIN
USA

Keverne was fantastic to

work with!

She was thoughtful

in her approach

and thorough

in her deliverables.