Luxury Brand Expert | Portfolio

LUXURY BRAND & MARKETING STRATEGIST, FRACTIONAL CMO,
CONSULTANT, PUBLISHED COPYWRITER, PUBLIC SPEAKER
communication done write.™

PORTFOLIO

Luxury Creative Agency - Dubai Brand DNA + Brand Story + Website Content This luxury agency based in Dubai works with high-profile clients worldwide. First, I created the Brand DNA elements, then the Brand Story. Then I wrote and designed the website content, including service details, CTA buttons, layout recommendations, and more. It was a very detailed project and one I consider to be a top creative project. It was fun, challenging, and exciting for all of us. They asked me to move to Dubai.	Luxury Wellness - Pulse PEMF Fractional CMO Contract Position Evaluating and managing existing Marketing Team + Brand DNA + Promotions + Project Management + Social Strategy + Marketing Strategy + Blogs + Customer Journey 6-month contract position extended to 8 months included evaluating existing Marketing Team, leading an annual promotion, adjusting all social channels to reach the right demographics through strategy and content creation, blogs, customer journey emails, SOPs for marketing, events, and social media.	Norweigan Cruise Line New Luxury Cruise Line Naming Conventions for Product Launch This multibillion-dollar cruise line was seeking innovative naming conventions for a new luxury ship. Extensive research was required to capture the right mood and vibe. The President of this multibillion-dollar company was very happy.
Aston Martin Vantage Promotion + Targeted Direct Mail Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from a $5K investment. Money well spent.	Luxury Fitness Brand Franchise Brand DNA + Brand Story + Brand Style Guide JetSet Pilates, a luxury fitness brand, was on the verge of growing exponentially and needed branding created to share with current and future stakeholders - luxury style. I created their Brand DNA, then wrote the Brand Story. From there, I wrote and designed the layout all of the content for the Brand Style Guide and project managed the Graphics freelancer. They now have 25+ franchises in the US and growing.	AI Tech Startup - Crowdfunding Platform Fractional CMO Contract Position Brand Style Guide + Brand Story + Marketing Strategy + Advertising + Social Channel setup & content 5 month contract. Created all branding and marketing for Equity Crowdfunding platform including Press Releases with successful outcomes. Samples provided upon request.
Luxury Swiss Watch Company - Blog, "Going Green" Blog The client asked for a blog about green watch trends in the industry. After doing some research, I included references and links to other brands, people and articles related to this trend. I sourced the images and included a watch of their own with a link for purchase. He loved it.	Luxury Magazine - Beverly Hills Travel Article This new luxury magazine, Hills, Views and Valleys from Beverly Hills asked me to choose a topic for their Travel section. Having just been to Jackson Hole, and enamored by these Spirit Totems created by Jazz Artist Herb Albert, I knew this was it. I took the near-perfect sunset photo they used as the main image while I was there. This article is in digital format as part of their online blog. It was published on January 9, 2022.	Luxury Wellness Social Strategy + Channel Set up + Content + Engagement This client needed an overhaul of their social channels By researching relevant hashtags and creating content that the audience wanted, I increased engagement and shares by over 90% in four months. While increasing followers was not a goal, that happened organically because suddenly, I was reaching their audience. I wrote an SOP for each channel and did weekly tutorial videos for their sales team.
Luxury Interior Designer Brand DNA + About Story + Project Pages + Welcome Guide First, I created her Brand DNA and About Story. From there, I wrote some new compelling Project Descriptions while creating a significant Welcome Guide for her luxury clients and prospects.	Luxury Danyal Paraiba Fine Jewelry Brand Story This client wanted a brand story that evoked the beauty and rarity of the color of this stone. They added this to their gorgeous new website and it is off the charts.	Gallerist Art Openings + Artist Sourcing & Relationships + About Story + Sales + Consignment As the Business Owner of an award-winning gallery in San Francisco, I was always sourcing new artists from the Bay Area to feature in my gallery. I wrote Press Releases (often published), hired caterers, created multichannel marketing campaigns leading up to the Opening, set the prices, wrote the Artist Bio's and sold the art. I had 17 successful years in business. Plein Air Oil Painting by Artist John McCormick
Luxury - New Fine Jewelry Designer Brand Story + Brand DNA elements This new luxury Designer of fine jewelry needed a Brand Story. Her journey is unique, and her designs are exquisite so we wanted a sophisticated and elegant feeling. As I created her story, I also I created her tagline, mission and vision statements. She loved it.	Luxury Alexandrite Fine Jewelry Brand DNA + Brand Story This fine jewelry client wanted a brand story that conjured up the romance of the gemstone Alexandrite. First, I created their Brand DNA and then I wrote the Brand Story. They love it.	New Luxury Swim & Resort Wear Company Brand DNA + About Story + Product Descriptions + Website Content + Consulting This is a new luxury swim and resort wear brand in Europe. I created most of the content on their website including everything (and more) listed above. They love it
Aston Martin Superleggera Product Launch + Direct Mail + Email One of several Campaigns created for Aston Martin DBS Superleggera Launch - 2019. This Campaign was a multichannel + live launch event directed at Aston Martin Owners and prospects. Over 100 highly targeted clients and prospects attended the event resulting in more test drives, brand loyalty, and increased revenue.	Luxury Magazine - Beverly Hills Culinary Article This new national luxury publication, Hills, Views and Valleys from Beverly Hills asked me to write about a unique cuisine. I chose West African Cuisine because it's interesting and different. After some research, I interviewed the Chefs in this article and added more information about unique spices and cooking tools. I also sourced the photos. It was published in the Nov/Dec 2021 issue, both print and digital.	Luxury Interior Designer Welcome Guide for Future Clients This client wanted a Welcome Guide, luxury style, created for potential clients to show them the scope of her work and professionalism. Using images from her vast portfolio, and the Brand DNA elements I created, I set the tone for the scope of any project while also providing insight into her and her team. I also wrote project descriptions to entice clients to consider new projects.
Laura Posada - Wellness Supplements for Women Brand DNA + Product Descriptions + Website Content + Brand Story Laura needed her product descriptions and ingredient list written in English. I included a template that she could use in the future as she developed more products to make it easy for her in-house staff. I also advised on the website content, brand story and created Brand DNA elements to further strengthen her brand.	New eCommerce Coffee Brand Brand DNA + Color Palette + Brand Story + Landing Page + Advisor This new coffee brand only had the name but needed everything else. I created the Brand DNA they need to start: Mission, Vision, Tagline, and Core Values. Before creating web content, I helped choose the template from Shopify. After that, I wrote the Brand Story and designed the Landing Page, including the Hero Header and all content, imagery, layout, color usage, and copywriting. The website is up and looks amazing!	Children's Indie Publisher & Author Website Content + Brand DNA + Brand Story This was an extensive project for a successful Black-owned children's book publisher, Author and Illustrator. Starting with Brand DNA then leading to a whole new website design with copy and images. The goal was a higher converting website, clear messaging and an easier buying experience. Mission accomplished.
Prop Tech Startup Website Content + Brand DNA + Brand Story + LI Business Page Gearing up for Series A, this company needed everything. I designed this new proprietary shape which the graphics team executed. They were very happy with the deliverables and secured millions in Series A funding. Mission accomplished.	Animal Health Technology Brand DNA + Brand Story + Brand Colors + Brand Voice + Buyer Personas This company, the leaders in their space, wanted a rebrand to highlight their passion for large and exotic animals. I started with the foundation, their DNA, discovered their Buyer Personas, and then created a new, more modern color palette that syncs with their innovation and compassion for this specialized segment of the animal kingdom.	Prop Tech Startup Brand Style Guide for Series A I created and wrote the content for this Brand Style Guide. The goal of this Tech startup was to have the "WOW" factor as they headed for Series A. Elements included: Brand Pillars, Value Propositions, Proprietary Shape (I designed), Mission, Vision, Ethos, Tagline, plus image sourcing, and more. This Style Guide helped them secure millions in Series A funding. Excerpts available upon request.
Luxury Swiss Watch Company Blog The Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result.	Cosmetic Eyelid Surgeon - Beverly Hills Brand Consultation + Color Palette + Logo Advisor Dr. Zoulmalan, an internationally recognized Cosmetic Eyelid Surgeon in Beverly Hills, wanted to elevate his brand. By collaborating, we created a Brand Strategy and made some changes to his existing elements. I also advised him to install a CHAT option on his website as another way to reach new clients.	Data Visualization - New Business Brand DNA + About Us + Landing Page + Website Content As a new company, this client needed everything. We started with her foundation - Brand DNA, then progressed to the About Us. From there, I created the layout, design, content and copy for the Landing Page including the Hero Header. I did the same for the rest of the website content. Project completed successfully!
Luxury Airbnb - Australia Three Headers & Three About This international client asked me to create three new Headers with matching About descriptions for A/B testing. The goal is to capture more off-season rentals. By researching the Australian vacation rental market, I was able to use words that are important to her target audience. During the project I also gave her more tips for rental success. She loves it. Excerpts available upon request.	AI Tech Startup B2B Website Content This project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA.	New Floristry Design Business Brand Story + Brand DNA As a new business, this client needed help with her Brand Story and Brand DNA elements. I advised that her German heritage, passion for flowers and love of horses be included in her story thus creating a more personal and meaningful brand.
Bespoke Girls Dress Brand Consultation - Sales & Marketing This client needed ideas from someone with an outside perspective on new ways to elevate her brand and reach new markets. After reviewing her social channels and website content, I used my luxury retail experience to advise on some strategies that would help her gain exposure and ultimately more revenue.	Artist - Painter Sales & Marketing Consultation As a former Gallerist, I was able to give this client insights into how galleries work, what patrons look for when buying art and things she could do to increase revenue and share her story through art.	Brand Strategy Consultation - Engler Beef This small family ranch is passionate about how they raise their cattle. Their grass-fed beef is superior but they needed help with their Brand and Marketing strategy to convey how they are different. This included email campaign ideas, social media content, subscription boxes, website content and sharing their personal story as a young family for the Brand Story. Mission accomplished - sales are up.
New Luxury Candle Brand Brand DNA + About + Product Descriptions This new luxe candle business needed refinement for branding. We started with his Brand DNA, then went to the About Story, followed by enticing product descriptions. Samples provided upon request.	International Baby Brand - Brand Story This multi-million dollar baby brand was doing a brand refresh and wanted a new brand story to connect with their audience emotionally. After giving the Founders my Brand DNA worksheet and doing a little research, I discovered they had a wonderful story to share. I wrote the story and with a couple of small edits, it was published.	Luxury Jewelry Designer Brand Story + Brand DNA This international client wanted a Brand Story, Mission Statement, Tagline and SEO Meta description for this luxury jewelry company based in Dubai. By using my "13 Principles of Brand DNA™", I was able to identify her message and create the right story and content for her brand. She loved it.
Luxury Interior Designer Brand Strategy + Brand DNA + Brand Story The namesake of this company wanted content and strategy for a new service her business will offer in 2023. I created two choices for a Landing Page with CTA's, refreshed the Brand DNA and created a new compelling Brand Story. During the creative process, I shared strategies in regards to the launch that would ensure more success. Changes are not live yet.	International Baby Brand Brand Refresh = Tagline + Brand DNA As part of my project, this multi-million dollar baby brand also needed a new tagline that connected with audience. After writing their new Brand Story, I came up with this. Babies are about love and heartfelt emotion. A parent's biggest joy is seeing their baby smile. Absolutely in love.	Singer - G. Sidhu Brand DNA + Brand Story World-renowned Punjabi Singer G. Sidhu needed a stronger brand identity and brand story to share his journey and values with his audience. It was an honor to work with him personally to learn more about his passion. I created branding that reflects what he wants to achieve as a Punjabi musician.
ESG - Consulting Business Brand DNA + About Story + Website Content This client, based in Toronto, needed everything for his new ESG consulting business that focuses on organizations that want to change their employees behaviors and be more eco-friendly. It was a great success.	Brand DNA Blog for Thought Leader Positioning One of several blogs I have written to position myself as a Thought Leader for branding. I created the "13 Principles of Brand DNA™" with a matching webinar. Every client gets my Brand DNA worksheet which helps reduce time back and forth and gives me insights into their brand to create what they want.	Swimwear Company Brand DNA + About Story + Product Descriptions This Client was doing a brand refresh for her global swimwear brand. She needed Brand DNA, an About Story featuring her as the Designer followed by product descriptions designed to entice. She loved it.
Men's Luxury CBD Supplements Brand Strategy + Style Guide + Brand DNA + Blogs This men's luxury health and wellness startup has a very defined niche for their organic cannibas supplements. We are in the midst of the project. I signed an NDA.	Startup - EV Charging Station Brand Positioning Story This eco client was seeking a Brand Positioning Story. Having worked with EV companies in the past, I am somewhat familiar with the industry. While not available for public consumption, I am sharing my ESG experience.	Luxury Swiss Watch Company Romance Header The client wanted a Romance Header that described the essence of Turin, Italy, which was the inspiration for this latest watch collection by the world-famous watch company Gevril.
Luxury Magazine Article Dessert Blog The Publisher wanted a summer dessert article different than just a recipe for this luxury magazine based in Beverly Hills. As a slant, I interviewed NOOM to get their perspective on desserts and increase traffic to the HVV website. I created the recipe, did the interviews, and provided one of the photos.	Real Estate Startup Color Palette + Tagline + Logo Concept Creation This startup in the Real Estate Industry needed the basics for a funding round. I developed choices for the color palette and tagline and created concepts for the logo. We finalized the Brand Colors and Tagline successfully during our time working together.	Brazilian Fashion Designer & Retailer Tagline I created the Brand DNA for this new Brazilian Designer including this tagline. She positions her company to be about how choosing the right clothes helps you feel more empowered and confident. Ultimately, it's about you feeling beautiful. They love it.
Luxury Jewelry Retailer Marketing Campaign This Heritage Brand asked for new marketing campaigns for Engagement Rings to boost sales. Based on past successes and failures, combined with creativity and research, I created five Campaigns. They were very happy with the deliverables and are working on integrating my concepts into their marketing plan. The information is private so I am unable to share.	Luxury Swiss Watch Company Blog The Client wanted a blog about the impact of the digital age on the wearing of a wristwatch. I created this blog called "The Essence of Style in the Digital Age" which discusses how timeless heritage brands and style influence the appeal of a wristwatch. I provided the photos, some of which are my own. It was published digitally.	New Interior Painting Business Brand DNA + Brand Story + Website Content Creation + Business Name I created all the Brand DNA elements, Brand Story, and all of the websit content and design including headers, sub-headers, images, service descriptions, CTA buttons and more. Samples upon request.
Luxury Villa, Airbnb Sardinia, Italy Three Headers & Three About The Owner of this luxury Villa wanted three compelling About stories with Headers to help with more conversions for her amazing property on the island of Sardinia in Italy. After sharing extra tips and suggesting a property name change, she was very happy with the results. Excerpts available upon request.	Healthcare Staffing Solutions Brand DNA + Brand Story + Hero Header My client, a nurse herself, is created this company and needed to define her brand and emotionally connect with her audience. First I created the DNA, then the About Story followed by the Hero Header and advised on images and website design. We loved working together and the project was very successful.	New Bodycare Company - Ocean-themed Brand Story + Tagline + Package Details This new company is creating bodycare created from ocean elements. Created by two surfers, the idea was born waiting for the next wave. They haven't launched yet, but happy to share excerpts of their story.
Luxury Swiss Watch Company Blog The Client asked for a blog that was persuasive, but luxury-focused. For this blog, I initiated writing "Top 5 Reasons Why a Watch is a Timeless Accessory". I did research, sourced and created my own photos to enhance the content, and added SEO. The objective for the piece was to be about the Watch Industry as a whole while still softly mentioning Gevril. It was published digitally.	AI Tech B2B Boilerplate + Tagline This project was for a global B2B tech company The goal was to incorporate the voice of the Founder while still incorporating the ethos of the company. I was a ghostwriter and signed an NDA.	Hi-Tech Machinery Consultation for Rebranding Strategy B2B This client needed a detailed consultation on the best way to announce their new company name that coincides with an important new product launch for a rebrand. During our strategy calls, I also helped them create new Brand DNA elements that mirror their new direction. The product and new name have not been announced. They were very pleased with my research, ideas and timeline.
New Women's Fashion Brand Brand DNA + About Story Working with the Designer and Creator of a new fashion brand based in Canada, I created her Brand DNA elements and About Story so that she can start building her company. I can't share her sketches or details until she launches, then I will link her website.	Estate Lawyer Brand DNA + About + Landing Pages My client, an Estate Lawyer, is launching three products for her law business. First I created the Brand DNA and About, then Landing Pages for all three products. Along the way, I offered consulting regarding advertising and marketing using the materials created.

WHAT CLIENTS SAY

BRAND DNA + BRAND STORY
LUXURY RETAIL BRAND
STARTUP
B2C + D2C
EUROPE

Keverne was a great help in developing our brand voice, fine-tuning our mission and vision and finding our core values through her 13-step brand DNA program. She knows what she is talking about and has the experience to back it all up.

NAMING CONVENTIONS
PRODUCT LAUNCH
LUXURY INTERNATIONAL
CRUISE LINE
B2C
USA

I would highly recommend

Keverne for any type of freelancing work! We were extremely satisfied not only with the final result but throughout the whole

entire project.

BRAND DNA + BRAND STORY
+ WEBSITE CONTENT
CHILDREN'S BOOK AUTHOR,
PUBLISHER & ARTIST
B2C
USA

Had an amazing experience working with Keverne in developing my Brand DNA as well as additional copy for my site. I love the fact that she dedicates time to research

not only my business,

but also my industry.

LUXURY BRAND & MARKETING STRATEGIST, FRACTIONAL CMO, CONSULTANT, PUBLISHED COPYWRITER, PUBLIC SPEAKER communication done write.™

PORTFOLIO

Luxury Creative Agency - Dubai

Luxury Wellness - Pulse PEMF

Norweigan Cruise Line

New Luxury Cruise Line Naming Conventions for Product Launch This multibillion-dollar cruise line was seeking innovative naming conventions for a new luxury ship. Extensive research was required to capture the right mood and vibe. The President of this multibillion-dollar company was very happy.

Aston Martin Vantage

Promotion + Targeted Direct Mail Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from a $5K investment. Money well spent.

Luxury Fitness Brand Franchise

AI Tech Startup - Crowdfunding Platform

Luxury Swiss Watch Company - Blog, "Going Green"

Blog The client asked for a blog about green watch trends in the industry. After doing some research, I included references and links to other brands, people and articles related to this trend. I sourced the images and included a watch of their own with a link for purchase. He loved it.

Luxury Magazine - Beverly Hills

Luxury Wellness

Luxury Interior Designer

Brand DNA + About Story + Project Pages + Welcome Guide First, I created her Brand DNA and About Story. From there, I wrote some new compelling Project Descriptions while creating a significant Welcome Guide for her luxury clients and prospects.

Luxury Danyal Paraiba Fine Jewelry

Brand Story This client wanted a brand story that evoked the beauty and rarity of the color of this stone. They added this to their gorgeous new website and it is off the charts.

Gallerist

Luxury - New Fine Jewelry Designer

Brand Story + Brand DNA elements This new luxury Designer of fine jewelry needed a Brand Story. Her journey is unique, and her designs are exquisite so we wanted a sophisticated and elegant feeling. As I created her story, I also I created her tagline, mission and vision statements. She loved it.

Luxury Alexandrite Fine Jewelry

Brand DNA + Brand Story This fine jewelry client wanted a brand story that conjured up the romance of the gemstone Alexandrite. First, I created their Brand DNA and then I wrote the Brand Story. They love it.

New Luxury Swim & Resort Wear Company

Brand DNA + About Story + Product Descriptions + Website Content + Consulting This is a new luxury swim and resort wear brand in Europe. I created most of the content on their website including everything (and more) listed above. They love it

Aston Martin Superleggera

Luxury Magazine - Beverly Hills

Luxury Interior Designer

Laura Posada - Wellness Supplements for Women

New eCommerce Coffee Brand

Children's Indie Publisher & Author

Prop Tech Startup

Website Content + Brand DNA + Brand Story + LI Business Page Gearing up for Series A, this company needed everything. I designed this new proprietary shape which the graphics team executed. They were very happy with the deliverables and secured millions in Series A funding. Mission accomplished.

Animal Health Technology

Prop Tech Startup

Luxury Swiss Watch Company

Blog The Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result.

Cosmetic Eyelid Surgeon - Beverly Hills

Data Visualization - New Business

Luxury Airbnb - Australia

AI Tech Startup B2B

Website Content This project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA.

New Floristry Design Business

Brand Story + Brand DNA As a new business, this client needed help with her Brand Story and Brand DNA elements. I advised that her German heritage, passion for flowers and love of horses be included in her story thus creating a more personal and meaningful brand.

Bespoke Girls Dress Brand

Artist - Painter

Sales & Marketing Consultation As a former Gallerist, I was able to give this client insights into how galleries work, what patrons look for when buying art and things she could do to increase revenue and share her story through art.

Brand Strategy Consultation - Engler Beef

New Luxury Candle Brand

Brand DNA + About + Product Descriptions This new luxe candle business needed refinement for branding. We started with his Brand DNA, then went to the About Story, followed by enticing product descriptions. Samples provided upon request.

International Baby Brand - Brand Story

Luxury Jewelry Designer

Luxury Interior Designer

International Baby Brand

Singer - G. Sidhu

ESG - Consulting Business

Brand DNA + About Story + Website Content This client, based in Toronto, needed everything for his new ESG consulting business that focuses on organizations that want to change their employees behaviors and be more eco-friendly. It was a great success.

Brand DNA Blog for Thought Leader Positioning

Swimwear Company

Brand DNA + About Story + Product Descriptions This Client was doing a brand refresh for her global swimwear brand. She needed Brand DNA, an About Story featuring her as the Designer followed by product descriptions designed to entice. She loved it.

Men's Luxury CBD Supplements

Brand Strategy + Style Guide + Brand DNA + Blogs This men's luxury health and wellness startup has a very defined niche for their organic cannibas supplements. We are in the midst of the project. I signed an NDA.

Startup - EV Charging Station

Brand Positioning Story This eco client was seeking a Brand Positioning Story. Having worked with EV companies in the past, I am somewhat familiar with the industry. While not available for public consumption, I am sharing my ESG experience.

Luxury Swiss Watch Company

Romance Header The client wanted a Romance Header that described the essence of Turin, Italy, which was the inspiration for this latest watch collection by the world-famous watch company Gevril.

Luxury Magazine Article

Real Estate Startup

Brazilian Fashion Designer & Retailer

Tagline I created the Brand DNA for this new Brazilian Designer including this tagline. She positions her company to be about how choosing the right clothes helps you feel more empowered and confident. Ultimately, it's about you feeling beautiful. They love it.

Luxury Jewelry Retailer

Luxury Swiss Watch Company

New Interior Painting Business

Brand DNA + Brand Story + Website Content Creation + Business Name I created all the Brand DNA elements, Brand Story, and all of the websit content and design including headers, sub-headers, images, service descriptions, CTA buttons and more. Samples upon request.

Luxury Villa, Airbnb Sardinia, Italy

Healthcare Staffing Solutions

New Bodycare Company - Ocean-themed

Brand Story + Tagline + Package Details This new company is creating bodycare created from ocean elements. Created by two surfers, the idea was born waiting for the next wave. They haven't launched yet, but happy to share excerpts of their story.

Luxury Swiss Watch Company

AI Tech B2B

LUXURY BRAND & MARKETING STRATEGIST, FRACTIONAL CMO,
CONSULTANT, PUBLISHED COPYWRITER, PUBLIC SPEAKER
communication done write.™

BRAND DNA + BRAND STORY
LUXURY RETAIL BRAND
STARTUP
B2C + D2C
EUROPE

NAMING CONVENTIONS
PRODUCT LAUNCH
LUXURY INTERNATIONAL
CRUISE LINE
B2C
USA

BRAND DNA + BRAND STORY
+ WEBSITE CONTENT
CHILDREN'S BOOK AUTHOR,
PUBLISHER & ARTIST
B2C
USA