LinkedIn Business Page & Profile - Pet Tech Startup
This client has an AI Hybrid Tech startup for pets. He was struggling to find a concise way to explain their services and value as he gears up for fundraising. I also created the Tagline, Curated by Vets, for Pets. They love their profile so much they use it as their Executive Summary. Isn't that pawsome?
Tech Prop Startup - Website Content, Brand DNA, LI Business Page
This rebrand B2B project included Brand DNA creation, on-brand website content, and Style Guide. I designed this new proprietary shape which the graphics team executed. They were very happy with the deliverables and secured millions in Series A funding. Mission accomplished.
Luxury Airbnb, Australia - Headers & About
This international client asked me to create three new Headers with matching About descriptions for A/B testing. The goal is to capture more off-season rentals. By researching the Australian vacation rental market, I was able to use words that are important to her target audience. During the project I also gave her more tips for rental success. She loves it. Excerpts available upon request.
Luxury Swiss Watch Company - Blog, "Going Green"
The client asked for a blog about green watch trends in the industry. After doing some research, I included references and links to other brands, people and articles related to this trend. I sourced the images and included a watch of their own with a link for purchase. He loved it.
Luxury Magazine - Culinary Article
This new national luxury publication asked me to write about a unique cuisine. I chose West African Cuisine because it's interesting and different. With some research, I interviewed the Chefs in this article as well as added more information about unique spices and cooking tools. I also sourced the photos. The magazine loved it and it is published in the Nov/Dec 2021 issue both print and digital.
Hi-Tech Machinery - Consultation for Rebranding Strategy
This client is doing a full rebrand. They needed a detailed consultation on the best way to announce their new company name that coincides with an important new product launch. During our strategy calls, I also helped them create new Brand DNA elements that mirror their new direction. The product and new name have not been announced. They were very pleased with my research, ideas and timeline.
Digital Luxury Jewelry Repair Service - Blog
This tech startup wanted some blogs that informed and explained their services to their users prospects and investors. I included SEO to create a luxe educational vibe for their new brand voice. They loved it. I went on to create some Brand DNA elements to get them started.
Restaurant Wholesaler - Rebrand = Brand DNA, Website Content, Brand Story, Product Descriptions
This client needed a rebrand for their "kore" business, restaurant takeout packaging. I created all the Brand DNA, Know Us, Covid Response page, most website content and product descriptions. Including food idioms or a sense of humor was part of the job. This link goes to the Covid Response page.
New Fine Jewelry Designer - Brand Story
This new luxury Designer of fine jewelry needed a Brand Story. Her journey is unique and needed to be told albeit with an elegant touch. Along the way I created a tagline, and mission and vision statements.
Luxury Swiss Watch Company - Blog
The Client wanted a blog about the impact of the digital age on the wearing of a wristwatch. I created this blog called "The Essence of Style in the Digital Age" which discusses how timeless heritage brands and style influence the appeal of a wristwatch. I provided the photos, some of which are my own. The CEO loved it.
Aston Martin Superleggera - Product Launch
One of several Campaigns created for Aston Martin DBS Superleggera Launch - 2019. This Campaign was multichannel + live Launch Event directed at Aston Martin Owners and prospects. Over 100 clients and prospects attended the Event. Developed and managed multichannel content and live event.
Indie Publisher & Author - Website Content, Brand DNA & Brand Story
This was an extensive project for a Black-owned children's book publisher, Author and Illustrator. Starting with Brand DNA then leading to a whole new website design with copy and images. The goal was a higher converting website, clear messaging and an easier buying experience. Mission accomplished.
Luxury Villa, Airbnb Sardinia, Italy - Headers & About
This Owner of this luxury Villa wanted three compelling About stories with Headers to help with more conversions for her amazing property on the island of Sardinia in Italy. After sharing extra tips and suggesting a property name change, she was very happy with the results. Excerpts available upon request.
Tech Prop Startup - Brand Style Guide
I created and wrote the content for this Brand Style Guide. The goal of this Tech startup was to have the "WOW" factor as they headed for Series A. Elements included: Brand Pillars, Value Propositions, Proprietary Shape (I designed), Mission, Vision, Ethos, Tagline, plus image sourcing and more. This Style Guide helped them secure millions in Series A funding. Excerpts available upon request.
Luxury Swiss Watch Company - Romance Header
The client wanted a Romance Header that described the essence of Turin, Italy which was the inspiration for this latest watch collection by this world-famous watch company Gevril.
Luxury Cruise Line - Product Launch, Naming Conventions
The Client was seeking innovative and elegant category names for Ship Cabins on a new Luxury Cruise Line. Extensive research was required to capture the right mood and vibe. I signed an NDA, but the President of this multibillion dollar company was very happy.
Luxury Swiss Watch Company - Blog
The Client asked for a blog that was persuasive, but luxury-focused. For this blog, I initiated writing "Top 5 Reasons Why a Watch is a Timeless Accessory". I did research, sourced and created my own photos to enhance the content, and added SEO. The objective for the piece was to be about the Watch Industry as a whole while still softly mentioning Gevril. The CEO of the company was very happy.
AI Tech Startup B2B - Website Content
This project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA.
Luxury Jewelry Retailer - Marketing Campaign
This Heritage Brand asked for new marketing campaigns for Engagement Rings to boost sales. Based on past successes and failures, combined with creativity and research, I created five Campaigns. They were very happy with the deliverables and are working on integrating my concepts into their marketing plan. The information is private so I am unable to share.
Fashion App - Landing Page
This international client from Dubai has created a new app for fashion lovers. While she has two markets, both fashion designers and fashion lovers, she needed a Landing Page that addresses both audiences and captured her brand voice. After creating her Brand DNA, we collaborated on the brand story. I also wrote content for Instastories and Instagram bio. She loves it.
e-Commerce Product Descriptions - Shoes
A positive message from stunning stilettos? Yes, please! You will feel your most gorgeous self every time you wear these shimmering pink and green strappy sandals! Accented with leather butterflies, a symbol of transformation (you got this!), and purity, you will feel oh-so-amazing every time you put them on. 100% Leather. Made in Brazil.
Swimwear Company - Brand Story
This Client is doing a brand refresh and needed a new Brand Story that featured her as the Designer. By asking questions and doing research, I was able to write a story that takes you on her journey as a young girl sewing her own clothes, traveling the world and then creating sexy swimwear shipping to tens of thousands of customers worldwide.
Brazilian Fashion Designer & Retailer - Brand Story + Brand DNA
Ruby has a wonderful story to share about her journey to becoming an e-commerce and brick and mortar retailer of Brazilian fashion. I wrote her Brand Story and then created her Brand DNA elements such as Tagline, Mission, Vision, and Core Values for Rubeauty. She loves everything.
Luxury Jewelry Designer - Brand Story + Brand DNA elements
This international client wanted a Brand Story, Mission Statement, Tagline and SEO Meta description for this luxury jewelry company based in Dubai. By using my "13 Principles of Brand DNA™", I was able to identify her message and create the right story and content for her brand. She loved it.
Dessert - Luxury Magazine Blog
The Publisher wanted a summer dessert article different than just a recipe for this luxury magazine based in Beverly Hills. As a slant, I interviewed NOOM to get their perspective on desserts and increase traffic to the HVV website. I created the recipe, did the interviews, and provided one of the photos.
Airbnb - Headers & About
The Host of this Airbnb asked for three new Headers and Abouts to do A/B testing with a goal of higher conversions. By researching her market, the area and listening to what her customers favored, I created new profiles using a storytelling style. I also named the property as well as provided many helpful ideas to help her personalize the Guest experience. Excerpts available upon request.
Tagline - Brazilian Designer & Retailer
I created the Brand DNA for this new Brazilian Designer including this tagline. She positions her company to be about how choosing the right clothes helps you feel more empowered and confident. Ultimately, it's about you feeling beautiful. They love it.
AI Tech B2B - Boilerplate + Tagline
This project was for an international B2B high tech company to create a new tagline and a boilerplate. The goal was to incorporate the voice of the Founder while still incorporating the ethos of the company. I was a Ghostwriter and signed an NDA.
Commercial Outdoor Furniture - Blog
The client wanted a blog that spoke about the exponential increase in bicycling since the global pandemic, while citing the solutions they offer for bike parking in parks, city streets and commercial corridors. Extensive research was required to include other articles as well as highlight specific products that they manufacture. This blog is targeted to municipalities, government and business owners.
LinkedIn - Personal + Business Pages
Commercial Photographer Bob Adler has been in business for over 30 years and is well-known in Silicon Valley, but he had never shared his incredibly moving personal story of why he became a Photographer. I rewrote and edited this story and then revamped his LI page. I also created the company page for his other business, PixOasis.
Aston Martin Vantage - Marketing Campaign
Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from this one conquest campaign.
Luxury Swiss Watch Company - Blog
The Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result.