LUXURY BRAND EXPERT, PUBLISHED COPYWRITER, CONTENT CREATOR
communication done write.™

PORTFOLIO

New Interior Painting Business

New Interior Painting Business

Brand DNA + Story + Website Content Creation The client is creating a new business and needed everything, including the name. I created all the Brand DNA elements, Brand Story, and created all of the content and designs including headers, sub-headers, images, service descriptions, CTA buttons and more. It just went up and the client absolutely loves it.

Fine Jewelry Designer

Fine Jewelry Designer

Brand Story + Brand DNA elements This new luxury Designer of fine jewelry needed a Brand Story. Her journey is unique, and her designs are exquisite so we wanted a sophisticated and elegant feeling. As I created her story, I also I created her tagline, mission and vision statements. She loved it.

Luxury Fitness Brand

Luxury Fitness Brand

Brand DNA + Story + Brand Style Guide This luxury fitness brand is about to grow exponentially and needed all of their branding created to share with current and future stakeholders - luxury style. First, I created their Brand DNA, then wrote the Brand Story. I created and designed all of the content for the Guide and project managed the Graphics Person - a partner I work with on a regular basis. The Guide is stunning, and they loved it. They had immediate success.

Prop Tech Startup

Prop Tech Startup

Website Content + Brand DNA + Brand Story + LI Business Page Gearing up for Series A, this company needed everything. I designed this new proprietary shape which the graphics team executed. They were very happy with the deliverables and secured millions in Series A funding. Mission accomplished.

New Bodycare Company - Ocean-themed

New Bodycare Company - Ocean-themed

Brand Story + Tagline + Package Details This new company is creating bodycare created from ocean elements. Created by two surfers, the idea was born waiting for the next wave. They haven't launched yet, but happy to share excerpts of their story.

Aston Martin Superleggera - Product Launch

Aston Martin Superleggera - Product Launch

One of several Campaigns created for Aston Martin DBS Superleggera Launch - 2019. This Campaign was multichannel + live Launch Event directed at Aston Martin Owners and prospects. Over 100 clients and prospects attended the Event. Developed and managed multichannel content and live event.

Luxury Magazine - Beverly Hills

Luxury Magazine - Beverly Hills

Travel Article This new luxury publication from Beverly Hills asked me to choose a topic for their Travel section. Having just been to Jackson Hole, and enamored by these Spirit Totems created by Jazz Artist Herb Albert, I knew this was it. I took the near-perfect sunset photo while I was there which they used as the main image. This article is in digital format as part of their online blog. It was published January 9, 2022. They loved it because it's such a unique place, and topic.

Luxury Swiss Watch Company - Romance Header

Luxury Swiss Watch Company - Romance Header

The client wanted a Romance Header that described the essence of Turin, Italy which was the inspiration for this latest watch collection by this world-famous watch company Gevril.

Children's Indie Publisher & Author

Children's Indie Publisher & Author

Website Content + Brand DNA + Brand Story This was an extensive project for a Black-owned children's book publisher, Author and Illustrator. Starting with Brand DNA then leading to a whole new website design with copy and images. The goal was a higher converting website, clear messaging and an easier buying experience. Mission accomplished.

Startup - Restaurant Video Review Platform

Startup - Restaurant Video Review Platform

This startup review platform, franki, targets the Restaurant Industry to offer a new way for patrons to post reviews with video rather than text-based reviews. I wrote the press release and multiple blogs with background, how-to's and more. It's an ongoing project.

Luxury Magazine - Beverly Hills

Luxury Magazine - Beverly Hills

Culinary Article This new national luxury publication asked me to write about a unique cuisine. I chose West African Cuisine because it's interesting and different. With some research, I interviewed the Chefs in this article as well as added more information about unique spices and cooking tools. I also sourced the photos. The magazine loved it and it is published in the Nov/Dec 2021 issue both print and digital.

Aston Martin Vantage - Marketing Campaign

Aston Martin Vantage - Marketing Campaign

Developed an Aston Martin / Porsche 911 Conquest Campaign that was wildly successful. A select audience of Porsche 911 owners were contacted for this exclusive campaign. The result was almost +$1M in revenue from this one conquest campaign.

Pharma Tech - Animal Health

Pharma Tech - Animal Health

Print Ads + Rebrand + Brand DNA for Exotic & Large Animals. I created a series of print ads and covers for exotic and large animals. This is also part of an ongoing rebranding project that includes all Brand DNA elements, Brand Story, Brand Style Guide and new website content for the Pharmaceutical category of Animal Health for Exotic and Large Animals. Not published yet.

Luxury Swiss Watch Company - Blog, "Going Green"

Luxury Swiss Watch Company - Blog, "Going Green"

The client asked for a blog about green watch trends in the industry. After doing some research, I included references and links to other brands, people and articles related to this trend. I sourced the images and included a watch of their own with a link for purchase. He loved it.

Restaurant Supply Wholesaler - Rebrand

Restaurant Supply Wholesaler - Rebrand

Rebrand = Brand DNA + Website Content + Brand Story + Product Descriptions This client needed a rebrand for their "kore" business, restaurant takeout packaging. I created all the Brand DNA, Know Us, Covid Response page, most website content and product descriptions. Including food idioms or a sense of humor was part of the job. This link goes to the Covid Response page.

Men's Luxury Cannibas Startup

Men's Luxury Cannibas Startup

Branding Strategy + Style Guide + Brand DNA This men's luxury health and wellness startup has a very defined niche for their organic cannibas supplements. We are in the midst of the project. I signed an NDA.

Luxury Airbnb - Australia

Luxury Airbnb - Australia

Three Headers & Three About This international client asked me to create three new Headers with matching About descriptions for A/B testing. The goal is to capture more off-season rentals. By researching the Australian vacation rental market, I was able to use words that are important to her target audience. During the project I also gave her more tips for rental success. She loves it. Excerpts available upon request.

New Crypto + Tech Rapper

New Crypto + Tech Rapper

Brand DNA + Brand Consultant I developed some Brand DNA elements while consulting on brand strategy for this startup musician in a very specific niche. Photography by Brayhan Alvarado

Startup - EV Charging Station

Startup - EV Charging Station

This client was seeking a Brand Positioning Story. Having worked with EV companies in the past, I am somewhat familiar with the industry. While not available for public consumption, I am sharing to show experience in this industry. The client was very pleased with the first draft.

Pet Tech Startup

Pet Tech Startup

LinkedIn Business Page + Profile + Brand DNA + Brand Story This client has an AI Hybrid Tech startup for pets. He was struggling to find a concise way to explain their services and value as he gears up for fundraising. I also created the Tagline, Curated by Vets, for Pets. They love their profile so much they use it as their Executive Summary. Isn't that pawsome?

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client wanted a blog telling the rich history of this luxury Swiss watch brand, Gevril, while also sharing information about value, design, and function. The CEO of the company was very happy with the result.

Tech Prop Startup - Brand Style Guide

Tech Prop Startup - Brand Style Guide

I created and wrote the content for this Brand Style Guide. The goal of this Tech startup was to have the "WOW" factor as they headed for Series A. Elements included: Brand Pillars, Value Propositions, Proprietary Shape (I designed), Mission, Vision, Ethos, Tagline, plus image sourcing and more. This Style Guide helped them secure millions in Series A funding. Excerpts available upon request.

Swimwear Company - Brand Story

Swimwear Company - Brand Story

This Client is doing a brand refresh and needed a new Brand Story that featured her as the Designer. By asking questions and doing research, I was able to write a story that takes you on her journey as a young girl sewing her own clothes, traveling the world and then creating sexy swimwear shipping to tens of thousands of customers worldwide.

International Luxury Cruise Line

International Luxury Cruise Line

Naming Conventions for Product Launch The Client was seeking innovative and elegant category names for Ship Cabins on a new Luxury Cruise Line. Extensive research was required to capture the right mood and vibe. I signed an NDA, but the President of this multibillion dollar company was very happy.

AI Tech Startup B2B - Website Content

AI Tech Startup B2B - Website Content

This project was for a high tech startup that wanted to incorporate a storytelling element throughout the content. I was a Ghostwriter and signed an NDA.

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client wanted a blog about the impact of the digital age on the wearing of a wristwatch. I created this blog called "The Essence of Style in the Digital Age" which discusses how timeless heritage brands and style influence the appeal of a wristwatch. I provided the photos, some of which are my own. It was published digitally.

Digital Luxury Jewelry Repair Service - Blog

Digital Luxury Jewelry Repair Service - Blog

This tech startup wanted some blogs that informed and explained their services to their users prospects and investors. I included SEO to create a luxe educational vibe for their new brand voice. They loved it. I went on to create some Brand DNA elements to get them started.

Luxury Villa, Airbnb Sardinia, Italy

Luxury Villa, Airbnb Sardinia, Italy

Three Headers & Three About The Owner of this luxury Villa wanted three compelling About stories with Headers to help with more conversions for her amazing property on the island of Sardinia in Italy. After sharing extra tips and suggesting a property name change, she was very happy with the results. Excerpts available upon request.

Luxury Jewelry Retailer - Marketing Campaign

Luxury Jewelry Retailer - Marketing Campaign

This Heritage Brand asked for new marketing campaigns for Engagement Rings to boost sales. Based on past successes and failures, combined with creativity and research, I created five Campaigns. They were very happy with the deliverables and are working on integrating my concepts into their marketing plan. The information is private so I am unable to share.

Fashion App - Landing Page

Fashion App - Landing Page

This international client from Dubai has created a new app for fashion lovers. While she has two markets, both fashion designers and fashion lovers, she needed a Landing Page that addresses both audiences and captured her brand voice. After creating her Brand DNA, we collaborated on the brand story. I also wrote content for Instastories and Instagram bio. She loves it.

Brazilian Fashion Designer & Retailer

Brazilian Fashion Designer & Retailer

Brand Story + Brand DNA Ruby has a wonderful story to share about her journey to becoming an e-commerce and brick and mortar retailer of Brazilian fashion. I wrote her Brand Story and then created her Brand DNA elements such as Tagline, Mission, Vision, and Core Values for Rubeauty. She loves everything.

Swimwear Brand, Costa Rica

Swimwear Brand, Costa Rica

Product Descriptions I wrote product descriptions designed to entice. Generally the target market is men so these were written as short and sweet. This is just one example.

Luxury Jewelry Designer

Luxury Jewelry Designer

Brand Story + Brand DNA This international client wanted a Brand Story, Mission Statement, Tagline and SEO Meta description for this luxury jewelry company based in Dubai. By using my "13 Principles of Brand DNA™", I was able to identify her message and create the right story and content for her brand. She loved it.

Hi-Tech Machinery

Hi-Tech Machinery

Consultation for Rebranding Strategy B2B This client needed a detailed consultation on the best way to announce their new company name that coincides with an important new product launch for a rebrand. During our strategy calls, I also helped them create new Brand DNA elements that mirror their new direction. The product and new name have not been announced. They were very pleased with my research, ideas and timeline.

Luxury Airbnb - Beach Property

Luxury Airbnb - Beach Property

Three Headers & Three About This client has a fabulous property minutes from the beach with spectacular sunset views - except no one knew it! I created three Headers and About for A/B testing that shared more about what they offer. I also named the property + provided numerous helpful tips to help her get more Guests. She was very happy with the results. Excerpts available upon request.

Brazilian Fashion Designer & Retailer

Brazilian Fashion Designer & Retailer

Tagline I created the Brand DNA for this new Brazilian Designer including this tagline. She positions her company to be about how choosing the right clothes helps you feel more empowered and confident. Ultimately, it's about you feeling beautiful. They love it.

AI Tech B2B - Boilerplate + Tagline

AI Tech B2B - Boilerplate + Tagline

This project was for an international B2B high tech company to create a new tagline and a boilerplate. The goal was to incorporate the voice of the Founder while still incorporating the ethos of the company. I was a Ghostwriter and signed an NDA.

Commercial Outdoor Furniture - Blog

Commercial Outdoor Furniture - Blog

The client wanted a blog that spoke about the exponential increase in bicycling since the global pandemic, while citing the solutions they offer for bike parking in parks, city streets and commercial corridors. Extensive research was required to include other articles as well as highlight specific products that they manufacture. This blog is targeted to municipalities, government and business owners.

Commercial Photographer

Commercial Photographer

LinkedIn - Personal + Business Pages Commercial Photographer Bob Adler has been in business for over 30 years and is well-known in Silicon Valley, but he had never shared his incredibly moving personal story of why he became a Photographer. I rewrote and edited this story and then revamped his LI page. I also created the company page for his other business, PixOasis.

Brand DNA Blog for Thought Leader Positioning

Brand DNA Blog for Thought Leader Positioning

One of several blogs I have written to position myself as a Thought Leader for branding. I created the "13 Principles of Brand DNA™" with a matching webinar. I am currently writing a book - this is Chapter 4. Every client gets my Brand DNA worksheet which helps me take a muddled vision and make it crystal clear.

Dessert - Luxury Magazine Blog

Dessert - Luxury Magazine Blog

The Publisher wanted a summer dessert article different than just a recipe for this luxury magazine based in Beverly Hills. As a slant, I interviewed NOOM to get their perspective on desserts and increase traffic to the HVV website. I created the recipe, did the interviews, and provided one of the photos.

Women's Brazilian Fashion - Online Store

Women's Brazilian Fashion - Online Store

Product Descriptions - D2C A positive message from stunning stilettos? Yes, please! You will feel your most gorgeous self every time you wear these shimmering pink and green strappy sandals! Accented with leather butterflies, a symbol of transformation (you got this!), and purity, you will feel oh-so-amazing every time you put them on. 100% Leather. Made in Brazil.

Luxury Swiss Watch Company - Blog

Luxury Swiss Watch Company - Blog

The Client asked for a blog that was persuasive, but luxury-focused. For this blog, I initiated writing "Top 5 Reasons Why a Watch is a Timeless Accessory". I did research, sourced and created my own photos to enhance the content, and added SEO. The objective for the piece was to be about the Watch Industry as a whole while still softly mentioning Gevril. It was published digitally.

Airbnb - Headers & About

Airbnb - Headers & About

The Host of this Airbnb asked for three new Headers and Abouts to do A/B testing with a goal of higher conversions. By researching her market, the area and listening to what her customers favored, I created new profiles using a storytelling style. I also named the property as well as provided many helpful ideas to help her personalize the Guest experience. Excerpts available upon request.

Marble Surface

WHAT CLIENTS SAY

BRAND DNA + BRAND STORY
LUXURY RETAIL BRAND 
STARTUP
B2C + D2C

EUROPE
 

Keverne was a great help developing our brand voice, fine tuning our mission and vision and find our core values through her 13 step brand DNA program. She knows what she is talking about and has

the experience to back it all up.

NAMING CONVENTIONS
PRODUCT LAUNCH
LUXURY INTERNATIONAL
CRUISE LINE
B2C

USA

I would highly recommend 

Keverne for any type of freelancing work!  We were extremely satisfied not only with the final result but throughout the whole

entire  project.

BRAND DNA + BRAND STORY 
+ WEBSITE CONTENT
CHILDREN'S BOOK AUTHOR,
PUBLISHER & ARTIST
B2C
USA

Had an amazing experience working with Keverne in developing my Brand DNA as well as additional copy for my site. I love the fact that she dedicates time to research

not only my business,

but also my industry.