CVcommunication done write.™
Work Experience
2021 - Present
Luxury Brand & Marketing Expert
Fractional CMO
Consultant
Published Copywriter
"The Branding Samurai™"
I am a Luxury Brand & Marketing Expert who specializes in helping businesses, at any stage, develop their Brand DNA, create a detailed Brand Strategy, and build a Marketing Plan to reach their audience. I create an emotional connection between a brand and their clients using storytelling. An emotional connection builds brand awareness resulting in more sales and brand loyalty. Startups are my forte, retail is in my blood and luxury is my wheelhouse. B2B / B2C / D2C
Clients include: Norwegian Cruise Lines, Aston Martin, Gevril Swiss Watchmakers, and Pulse PEMF. Serving Fine Jewelry brands, indie creators, clothing manufacturers, luxury lifestyle magazines, baby produtcts, tech, wellness, gourmet products, luxury hospitality, ESG, luxury interior design, tech and startups.
Skillsets: Evaluating existing marketing teams and their performance, brand DNA, brand strategy, marketing strategy, social media strategy, content creation, copywriting, brand story, brand style guide, website content, company SOPs, email campaign creation, client engagement, direct mail, franchise branding and preparation.
Research is a passion and a necessity.
I create content that people read.
2015 - 2022
CEO & Founder, KardZee Creative Agency
Developed and rolled-out new Model Launch for 2019 Aston Martin Superleggera for Dealership client base. B2B and B2C marketing for Clients using inbound/outbound multichannel marketing tactics for client engagement, retention, and referrals. Created training for Brand Development using videos and written and oral skills. Website content and digital marketing strategies, including email campaigns, newsletters, and social media. Blogger and YouTube Vlogger for KardZee and Clients. Luxury Marketing Specialist for increased revenue, retention, and referrals using proven strategies.
1997 - 2014
Owner & Operator, Kumquat Art Gallery, San Francisco
Buyer, Sales, Visual Merchandiser, product placement, and collaborator with Vendors. created and managed an e-commerce website with product updates, descriptions, sales, and events. Annual marketing calendar creation included monthly Art Openings, newsletters, and promotional events. Responsible for all content creation, client engagement, Artist sourcing and curation, pricing, private label goods, client retention, and engagement. Inbound/outbound multichannel marketing design, creation, and implementation. Daily business operations.
Award-winning Gallery.
Education
Fashion Institute of Technology, NYC
A.A.S.
Fashion Buying & Merchandising
S.U.N.Y. Oneonta
Bachelor of Science
Fashion Buying & Merchandising, Major
French, Minor
Other Areas of Expertise
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Visual Merchandiser for Luxury Eyewear Brands: Christian Lacroix, Porsche-Carrera, Christian Dior, Paloma Picasso, Alfred Dunhill
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Created exclusive traveling display for Christian Lacroix Eyewear, Trump Tower, NYC
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Creative Assistant & Operations, Trend Accessory Designer
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Worked on Seagram's and Ore-Ida accounts
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Ass't Marketing & Promotions Manager - two Retail Chains
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Managed Models, Saks Fifth Avenue, NYC
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Fit Model
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Catering Experience over 300+ events, NYC and San Francisco
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Trade Show Exhibitor and Buyer
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Ann Taylor / Joan & David, I. Magnin, Mondi, Neiman Marcus / Bottega Veneta
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Master of Ceremonies for Fashion Shows
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Can lighten any situation with humor.
How I Got Here
Growing up, my Mother was always at the typewriter. I remember hearing the clickety-clack of the keys and the "ding" of the return as she typed letter after letter to who knows who. She always got a response. I seem to have inherited this ability to reach people. I have written cold letters to powerful CEOs of Fortune 500 companies and always receive a personal reply.
Now, I am sharing my writing talents with the world. Creating content comes naturally. I love learning about other businesses and helping create content that people read. It sounds so simple, doesn't it? But it's not. There are millions of articles, blogs, websites, and product descriptions out in the world that I struggle to understand. What are they trying to say? What do they do?
I can help you simplify your brand messaging, presence, and content. Great branded content increases customer engagement, brings prospects closer, and generates revenue. To discover more about me and my work, please browse my updated Portfolio. If you don't see relevant experience for your project on this page, that doesn't mean I haven't done it. Let's chat!
My Credo
trust
building a level of trust with clients for a more fulfilling work experience
creative
using my imagination and creative talents for compelling content and branding
happy
approaching every day with humor and a positive outlook
collaborative
working together for the best possible outcomes with every project
loyalty
understanding the importance of building long-term relationships with clients
WHAT CLIENTS SAY
BRAND STORY
FNE JEWELRY DESIGNER
B2C
SAUDI ARABIA
Keverne is full of energy, she understands the client really well and she's fast at communication although there's 12hrs difference between us. She's very patient and friendly and most importantly she meets the deadline.
PRODUCT DESCRIPTIONS
ROMANCE HEADERS
LUXURY SWISS WATCH BRAND
B2C + D2C
USA / SWITZERLAND
Keverne did a FANTASTIC job!!! I love her work, great flexibility, totally worked with us, and used great creativity
MARKETING & PROMOTION
STRATEGIES
FINE JEWELRY CHAIN
B2C
USA
Keverne was like hitting the lotto. Keverne took the time to fully understand our needs, and then delivered in a big way. She was fast, efficient
and over-delivered in
quantity of work and ideas
for this project.