CVcommunication done write.™

Marble Surface
Marble Surface

Work Experience
 

2021 - Present

Freelance Content Creator and Copywriter, Luxury & Brand Expert

Creator of the "13 Principles of Brand DNA™".   Industries served: Luxury Retail, Tech, Luxury Hospitality, Home Furnishings, Art, Wellness, Culinary, Luxury Airbnb, B2B, B2C, D2C.

Brand refresh, rebranding content and overall marketing campaigns for both corporate and indie  companies on the global stage. Including: a luxury Swiss watch manufacturer, prop tech, an international luxury cruise line, fine jewelry retail chain, indie jewelry designers, women’s clothing, interior design, luxury cabinet manufacturer, eco food packaging, commercial outdoor furniture, culinary, AI, wellness and more. 

Skill sets:  Brand Strategy, Brand DNA, Brand Story, About Us, mission, vision and value statements, taglines, product descriptions, articles, blogs, Landing Page and overall website content for corporate and indie brands with a speciality in luxury products.  Doing research is a passion, and a necessity.

2015 - 2022

CEO & Founder, KardZee Creative Agency

Developed and rolled-out new Model Launch for 2019 Aston Martin Superleggera for Dealership client base. B2B and B2C marketing for Clients using inbound/outbound multichannel marketing tactics for client engagement, retention and referrals. Created training for Brand Development using videos, written and oral skills.  Website content, digital marketing strategies including email campaigns, newsletters and social media. Blogger and YouTube Vlogger for KardZee and Clients.  Luxury Marketing Specialist for increased revenue, retention and referrals using proven strategies.

1997 - 2014

Owner & Operator, Kumquat Art Gallery, San Francisco

Buyer, Sales, Visual Merchandiser, product placement and collaborator with Vendors. created and managed e-commerce website with product updates, descriptions, sales and events.  Annual marketing calendar creation included monthly Art Openings, newsletters and promotional events. Responsible for all content creation, client engagement, Artist sourcing and curation, pricing, private label goods, client retention and engagement. Inbound/outbound multichannel marketing design, creation and implementation. Daily business operations.  

Award-winning Gallery.

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Education

Fashion Institute of Technology, NYC
A.A.S.

Fashion Buying & Merchandising

S.U.N.Y. Oneonta
Bachelor of Science

Fashion Buying & Merchandising, Major

French, Minor

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Other Areas of Expertise

  • Visual Merchandiser for Luxury Eyewear Brands: Christian Lacroix, Porsche-Carrera, Christian Dior, Paloma Picasso, Alfred Dunhill 

  • Created exclusive traveling display for Christian Lacroix Eyewear, Trump Tower, NYC

  • Creative Assistant & Operations, Trend Accessory Designer

  • Worked on Seagram's and Ore-Ida accounts

  • Ass't Marketing & Promotions Manager - two Retail Chains

  • Managed Models, Saks Fifth Avenue, NYC

  • Fit Model

  • Catering Experience over 300+ events, NYC and San Francisco

  • Trade Show Exhibitor and Buyer

  • Ann Taylor / Joan & David, I. Magnin, Mondi, Neiman Marcus / Bottega Veneta

  • Master of Ceremonies for Fashion Shows

  • Can lighten any situation with humor. 

Marble Surface

How I Got Here

Typewriter for Freelance Writer

Growing up, my Mother was always at the typewriter. I remember hearing the clickety-clack of the keys and the "ding" of the return as she typed letter after letter to who knows who.  She always got a response.  I seem to have inherited this ability to reach people.  I have written cold letters to powerful CEO's of Fortune 500 companies and always receive a personal reply.  

Now, I am taking my writing talents and sharing them with the world.  Creating content comes naturally. I love learning about other businesses and helping create content that people read.  It sounds so simple doesn't it?  But it's not. There are millions of articles, blogs, websites and product descriptions out in the world that I struggle to understand.  What are they trying to say?  What do they do?  

 

I can help you simplify your content. Great content increases customer engagement, brings prospects closer and generates revenue.  To discover more about me and my work, please browse my newly updated Writing Portfolio.  If you don't see relevant experience for your project on this page, that doesn't mean I haven't done it. Let's chat!

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WHAT CLIENTS SAY

CREATION OF MARKETING IDEAS + PROMOTIONS 
FNE JEWELRY CHAIN - B2C
USA

Keverne was like hitting the lotto. Keverne took the time to fully understand our needs, and then delivered in a big way. She was fast, efficient

and over-delivered in

quantity of work and ideas

for this project..

PRODUCT DESCRIPTIONS
LAUNCH
LUXURY WATCH BRAND
USA / SWITZERLAND

Keverne did a FANTASTIC job!!! I love her work, great flexibility, totally worked with us, and used great creativity

PERSUASIVE EMAIL
LUXURY FASHION APP - B2B
DUBAI

"Keverne did a wonderful job with the email, she made sure to deliver an intriguing and professional copy to get good results."