CVcommunication done write.™
2021 - Present
Luxury Brand Expert & Strategist
Creator of the "13 Principles of Brand DNA™". Serving: Luxury Retail, Startups, Luxury Hospitality, Home Furnishings, Art, Wellness, Culinary, Luxury Airbnb, B2B, B2C, D2C.
I create content and strategy for a brand refresh, rebrand, pivot, and overall marketing campaigns for both corporate and indie companies on the global stage. Clients include: Norweigan Cruise Lines, Aston Martin, fine jewelry designers and watchmakers including Gevril, luxury retailers and manufacturers, women's fashion, luxury interior designers, gourmet products, beverage, luxury hospitality, wellness, prop-tech, eco, and more.
Skill sets: Brand Strategy, Brand DNA, Brand Story, About Us, mission, vision and value statements, taglines, product descriptions, articles, blogs, Landing Page, and overall website content for corporate and indie brands with a specialty in luxury products.
Research is a passion and a necessity.
2015 - 2022
CEO & Founder, KardZee Creative Agency
Developed and rolled-out new Model Launch for 2019 Aston Martin Superleggera for Dealership client base. B2B and B2C marketing for Clients using inbound/outbound multichannel marketing tactics for client engagement, retention, and referrals. Created training for Brand Development using videos and written and oral skills. Website content and digital marketing strategies, including email campaigns, newsletters, and social media. Blogger and YouTube Vlogger for KardZee and Clients. Luxury Marketing Specialist for increased revenue, retention, and referrals using proven strategies.
1997 - 2014
Owner & Operator, Kumquat Art Gallery, San Francisco
Buyer, Sales, Visual Merchandiser, product placement, and collaborator with Vendors. created and managed an e-commerce website with product updates, descriptions, sales, and events. Annual marketing calendar creation included monthly Art Openings, newsletters, and promotional events. Responsible for all content creation, client engagement, Artist sourcing and curation, pricing, private label goods, client retention, and engagement. Inbound/outbound multichannel marketing design, creation, and implementation. Daily business operations.
Fashion Institute of Technology, NYC
Fashion Buying & Merchandising
Bachelor of Science
Fashion Buying & Merchandising, Major
Other Areas of Expertise
Visual Merchandiser for Luxury Eyewear Brands: Christian Lacroix, Porsche-Carrera, Christian Dior, Paloma Picasso, Alfred Dunhill
Created exclusive traveling display for Christian Lacroix Eyewear, Trump Tower, NYC
Creative Assistant & Operations, Trend Accessory Designer
Worked on Seagram's and Ore-Ida accounts
Ass't Marketing & Promotions Manager - two Retail Chains
Managed Models, Saks Fifth Avenue, NYC
Catering Experience over 300+ events, NYC and San Francisco
Trade Show Exhibitor and Buyer
Ann Taylor / Joan & David, I. Magnin, Mondi, Neiman Marcus / Bottega Veneta
Master of Ceremonies for Fashion Shows
Can lighten any situation with humor.
How I Got Here
Growing up, my Mother was always at the typewriter. I remember hearing the clickety-clack of the keys and the "ding" of the return as she typed letter after letter to who knows who. She always got a response. I seem to have inherited this ability to reach people. I have written cold letters to powerful CEOs of Fortune 500 companies and always receive a personal reply.
Now, I am taking my writing talents and sharing them with the world. Creating content comes naturally. I love learning about other businesses and helping create content that people read. It sounds so simple, doesn't it? But it's not. There are millions of articles, blogs, websites, and product descriptions out in the world that I struggle to understand. What are they trying to say? What do they do?
I can help you simplify your content. Great content increases customer engagement, brings prospects closer, and generates revenue. To discover more about me and my work, please browse my newly updated Writing Portfolio. If you don't see relevant experience for your project on this page, that doesn't mean I haven't done it. Let's chat!
WHAT CLIENTS SAY
FNE JEWELRY DESIGNER
Keverne is full of energy, she understands the client really well and she's fast at communication although there's 12hrs difference between us. She's very patient and friendly and most importantly she meets the deadline.
LUXURY SWISS WATCH BRAND
B2C + D2C
USA / SWITZERLAND
Keverne did a FANTASTIC job!!! I love her work, great flexibility, totally worked with us, and used great creativity
MARKETING & PROMOTION
FINE JEWELRY CHAIN
Keverne was like hitting the lotto. Keverne took the time to fully understand our needs, and then delivered in a big way. She was fast, efficient
and over-delivered in
quantity of work and ideas
for this project.