THE BRANDING SAMURAI™

A Blog For Business Owners Who Like Success by Keverne Denahan
Luxury Brand Expert | Consultant | Published Copywriter
Brand & Marketing Strategy * Brand DNA * Content Creation

AI VERSUS ME

So, here's the scoop. Recently I needed a Brand Story for a client. For fun, I went to three different AI platforms, entered the...

Keverne Denahan

Apr 22 min read

The Art of Brand Building: Blocks for Success

When you were little, did you ever play blocks? I did. My methodology for playing blocks was simple. I had two big barrels of wooden...

Keverne Denahan

Mar 33 min read

Top Five Luxury Brand Marketing Trends 2025

A Luxury Brand offers exclusive and rare products and/or services. The whole premise of a luxury brand is a curated, aspirational...

Keverne Denahan

Nov 20, 20244 min read

Fractional CMOs are HOT - Top 6 reasons why businesses are hiring them now

From a business perspective, hiring a Fractional Chief Marketing Officer (CMO) is a popular strategy for companies needing high-level...

Keverne Denahan

Sep 25, 20242 min read

HOW TO CHOOSE THE RIGHT SOCIAL CHANNELS FOR YOUR BUSINESS

Assuming you have done all your other "homework," such as creating your Brand DNA and determining your target market, you're ready to decide

Keverne Denahan

Mar 13, 20242 min read

WHAT PEOPLE SAY

COMPANY NAME
FOOD & BEVERAGE INDUSTRY
B2B
USA

Keverne was great to work with on this company naming project. She is a skilled branding professional who understands how to get to the root of a brand and company's identity.

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LUXURY ACCESSORY COMPANY
B2B + B2C
USA / EUROPE

Again! Excellent job, a pleasure to work with, very glad we found Keverne . Quality creative original writing, always delivered on time (usually earlier)!

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LUXURY JEWELRY REPAIR
D2C
USA

Keverne was wonderful. We first used her to write content for our blog. She has a great ability to understand how things will be from a customers standpoint.